As a business owner, you can have the best ads running in the best Internet locations. However, determining the effectivity of these ads can be challenging if you don’t know how they’re performing. Remember, marketing is a form of investment, which is why it’s important to measure your ROI using your marketing promotions. Search engine optimization and social media – both of these play an essential role in promoting a business and its website.
If you want to understand how each campaign works and how you can benefit from it, here are a few ways to track your ROI online with your marketing campaign.
Monitor your goals:
It’s essential to track your goals often. For instance, check your website traffic on a regular basis so you’ll know what causes the fluctuations in Google Analytics. Find out why there’s an increase or decrease in your visitor numbers, and identify why your conversation goals are changing. By tracking your goals from time to time, you’ll determine which KPIs are working best, which later on enables you to manipulate your campaign and implement necessary changes.
Check online sales
You can quickly get the most out of your online sales by using Google Analytics. Remember, the online sales coming from your website can be an indicator of the success of your marketing campaigns. If you’re an e-commerce entrepreneur, tracking online purchases is a must in digital marketing.
Gauge online-to-store sales
Sometimes, not all your sales come from your online clients. There are local customers who will visit your store and make personal purchases. With this in mind, you can still measure the ROI of your campaign by making a comparison between the information of your website customers and the information collected from the cash register. However, if you want quick information, you may ask your customers directly where they learned about your business. That way, you’ll know which promotions perform best.
Pay attention to page views per visit
In digital marketing, website visits are also crucial. However, these visits don’t necessarily tell you whether people engage in your business or not. With the help of Google Analytics, you’ll see the web pages your customers are viewing the most. Not only that but you can also determine which aspects of your business these customers are attracted to. Moreover, if you have blogs on your website, you’ll also have an idea which topics your visitors are interested in.
Take a look at the time spent on the website:
This can also be tracked using the Analytics. By knowing how much time your visitors spend on your web pages, you’ll figure out which of your ads is bringing the best conversions. While time spent doesn’t automatically drive sales, people who spend more time navigating your website are more likely to purchase.
Track Phone Calls
Call tracking is also vital for many business owners because phone calls can also drive sales. To monitor calls, you need to have a dynamic number insertion (DNI), so you can see the visitors’ different phone numbers. With a call tracking system, you can check your phone logs and find out which of your campaigns generated the most calls.
Consider the Bounce Rates
Don’t take bounce rates for granted. Most of the time, they seem to be bad for many reasons. When your website incurs high bounce rates, this means people are hitting the back buttons once they land on your page. Thus, it may be a signal of disconnection between your landing page and your marketing efforts. On the flip side, you can get higher traffic or more website visibility by finding some ways to increase the click-through rate and minimize bounce rates.
Knowing how to track ROI online with your marketing campaign will help your business grow. It can also prevent you from wasting time, money, and effort with multiple campaigns that aren’t performing well.
Now that you have these tips onboard, you’ll have a better opportunity to adjust your promotions in a way that they complement with your goals. Make sure to plan your marketing efforts well before you launch them. By doing so, you can aim at your target and attain long-term success.