The outbreak of COVID’19 played a significant impact on the daily lives of people across the globe. Earlier though people used social media platforms as a medium of entertainment during their leisure time, the entire scenario has changed dramatically after the pandemic. During the lockdown, the users do not have any other means to keep them engaged rather than social media. In this pandemic phase, though all were physically separated, social media helped people to stay connected.
First time in history, people are facing such circumstances. Though the fear of viruses was worldwide, social media helped people stay connected and cope with the situations during this challenging time. Here in this article, let’s see how pandemic played a substantial impact on social media.
Social Media: A Source Of Information
During this pandemic outbreak, people were grappling with more and relevant up-to-date information about the virus. In such a case, social media acted as a source of information for people across the globe. Though some people were susceptible to false information, social media mostly helped people gather accurate detail regarding the COVID’19. According to a study, 36% worldwide use social media to stay updated with current affairs and news. This stat shows how social media turned to be a medium for gaining information rather than only entertainment. In the past years, Gen Z audiences were more likely to use social media for entertainment. Now, they are trying to stay updated with the current events and news through social media.
Social Media: A Medium For Entertainment
Currently, social media turned out to be a partner for entertainment for people around the globe. During this challenging time, people are stuck with boredom and leveraging means to stay entertained. One of the engaging ways to keep people engaged is leveraging social media. According to a study, the third most popular reason people use social media is to find entertaining and hilarious content. Studies show that 34% of prospects use social media to stay engaged during their spare time. Though social media emerging into an entertainment platform isn’t new, the outbreak of COVID’19 increased social media channels’ usage. Earlier, people used social media to explore engaging content. Whereas now, people began creating their content. Creating original and entertaining videos and uploading them on TikTok is the recent craze among social media users. Thus, social media turned into a source of entertainment for folks across the globe.
Social Media: A Protector Of Mental Health
When global countries enforced lockdown to protect people from the deadly virus physically, social media played a significant role in safeguarding their mental health. People deluged in grief as they weren’t able to head out of their homes during this pandemic. In such a situation, social media acted as a companion to all those souls. People explored their talents by creating Instagram reels, TikTok videos, and showcased their hidden abilities by generating different content forms.
Some people watched hilarious videos and listened to engaging music to keep them entertained and avoid the negative vibes during this challenging situation. Thus, social media helped as a medium to keep people engaged by showcasing content based on their interests which helped them withstand various challenges during this pandemic. For example, there is a brand named Trollishly, which is the best service provider on various social media platforms, especially TikTok. For more information, you should buy tiktok likes from them as soon as possible.
Social Media: A Channel For Social Aspects
The pandemic crisis restored the social aspect of social media. Before the outbreak, people used social media channels for researching brands and consuming content that interests them. Though social media activities faced a drop in the earlier period, now people are more likely to look for wider communities for support during the crisis.
People have become comfortable in sharing the facts and challenges that they are facing during this pandemic outbreak. However, this pandemic has turned social media to be a channel for sharing people’s social aspects worldwide. Some people are leveraging social media to share environmental movements. This society-oriented shift must be long-lasting to come up with a better and healthy nation.
Social Media: A Marketing Tool For Brands
The COVID’19 outbreak played a massive role in enhancing the marketing tactics of brands and businesses. During this time, there is a change in consumers’ social media habits, which worked well for brands. Nowadays, people are more likely to connect with brands that add value to them during this challenging situation. Based on a study, on average, the incoming engagement rate increased by 44 per day. This stat shows how social media played a crucial role in boosting a brand’s engagement rate during the crisis. For instance, some brands offer free resources such as masks, sanitizers, and much more to face the situation.
Instead of self-promotions, brands are leveraging social media to showcase user-centric content. In doing so, they can build brand awareness and a loyal connection with their valuable customers.
Final Thoughts
First time in history, people have come across a pandemic of a considerable scale. This unprecedented global crisis has prompted people to leverage social media when they are bored sitting at home. The social restrictions during the pandemic brought significant variations in the ways prospects interact with social media.
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We have now begun to understand the substantial role of social media. We hope you got a few ideas on how the pandemic brought a massive change in the scenario of social media. If you have any other thoughts, please share us in the comments below!