In this guide check out How to reduce Bounce rates on your website in 2018.
Bounce rates are directly proportional to the relevance of the content on your website that the visitors find useful. You must be concerned about reducing the bounce rate on your website. Bounce rate is an important metric that gives insights into the quality of the content and relevance on your website. Users who don’t find what they are looking for on your website are not likely to spend time on your website. Bounce rate, however, has nothing to do with the time spent on your website when a user visits your website.
Here are the points By Applying those Points you can easily reduce your Bounce Rate:
1. Create a Content Strategy
There are many factors that bring conversions. Create a content strategy that will not let users bounce off your web pages. Analyse your content strategy and overhaul it as and when required. Create varied content and keep it fresh. Many free tools are available online to check the readability factor. Choose font, spacing, indentation, language, grammar, and format that brings more clarity to the users. Check the background colors and the overall color scheme that influences the readability on your website. Avoid dark backgrounds if you have a lot of content in text.
Avoid using fancy fonts and colors if you want to retain lesser bounce rates. Use smaller paragraphs, body tags, and break the content so users stay on your page for longer. Keep the length and tone of your content easier to read. Check the purpose of your content and maintain the consistency throughout the website. Choose a mixed bag or the humor, etc to set the tone and purpose of the content throughout the website.
Use a proper structure for your content. Make use of bullet points, subheadings, highlight the keywords, and create proper titles that make it easier for the user to follow the entire content.
2. Design ads and Banners for a better UX
Pop-ups are annoying. This is one of the quickest ways to increase the bounce rates. If you are monetizing your website, design ads and pop-ups that bring conversions and reduce bounce rates. When users see relevant ads they can tend to click on them and will not bounce off from your website. Avoid using aggression and bullying in the pop-ups as they are turn-offs and the users will not respond to these ads.
Create email offers and subscription lists and make pop-ups unobtrusive and limit their number of displays on your website. Doing this does not make you look desperate and can bring you more conversions.
3. Make your Website easily Navigable
Make navigability effortless for your website users who will bounce off easily if they find it even a little harder to find any information that they are looking for. Make the content of your website like it is spoon-fed to the user because that is what the user is looking for. Imagine that the users who visit your site are the laziest and make the information available easily for them. This will reduce bounce rates and they will not go to another site looking for information. Users decide whether they have to stay on your site or not within a few seconds.
The design of your website must be such that users must not find it difficult to navigate from one page to another on your website. Reduce the use of drop-down menus and keep the website navigation simple and easy to browse.
4. Customize the content length as per the Industry
Do not go by the rules of content length strictly. If you are from an industry like the finance industry, shorter posts are more applicable. When choosing the content length, format, and implementing the content strategy understand what the users are looking for in your industry.
This can reduce the bounce rates. Do not play by the rules of SEO by the book as it might not work for every industry. Study your customers and what they are looking for before you decide on the content length.
5. Optimize the website for multiple platforms
Most of the users now browse the internet using their smartphones and tablets. If you do not optimize your website for mobile and multiple platforms, you are literally asking your users to bounce off to some other website.
When designing a website ensure that it is responsible for multiple platforms. It is not easy to make a website mobile-friendly but you can still take the pain and make it so to reduce bounce rates.
6. Get a programmer to add a code to the .htaccess file
Spam and fake traffic that is usually generated through referrals can be prevented by modifying the code of the .htaccess file. This a technical tip and requires the intervention of a programmer. Bots duplicate referral spam links and create an illusion of traffic for the website which is an ongoing problem for most of the websites.
When you check the Google analytics you can check the links that give 100% bounce rates. These are the links that are not generated by humans but bots. Changing the code in the .htaccess file can significantly remove the bounce rate from your website.
7. Integrate with Live Chat
Users who are looking for quick answers can use the live chat sessions instead of looking for the phone and contact number for your business. It boosts user experience and reduces the bounce rate. If your business gets a good amount of traffic, integrating a live chat is the best option to decrease bounce rate for your website.
8. Use tools to identify click spots
Tools like Crazy Tool help you spot the locations where the users have clicked on your website. This is the tool that gives your complete analysis of the user behavior on your page. You can spot the time spent, pages and the content they are interested in when you use this tool. It gives you an insight into how your website is used by users. With this insight, you can optimize and overhaul the content and reduce bounce rate.
9. Create compelling Landing Pages
Create landing pages based on the search queries that you get from your website. This can reduce bounce rates as the users will stay on the page long enough when the pages are optimized as per the search queries. Create landing pages that are specific to the keywords search and do not publish generalized information based on the search queries.
Your landing page must also display ‘call to action.’ When you create relevance between landing page and call to action, you can reduce bounce rates. Use buttons, banners, or links to create the call to action and display it on your website. Create an H2 heading for the call to action so that it is prominently displayed on the website.
The landing pages that you create must be able to load speedily on all the platforms from which they are accessed. Remove ads that clutter the page, and use a layout that is responsive. Format space and text for clarity that lets the user read and understand the content of the page within a few seconds of viewing the page.
Bounce rates that are lower on a website bring more conversions. For this, you have to analyze every bit of the website daily and spruce up to make it user-friendly consistently. Use tools that provide you in-depth analysis of the webpage and keep it optimized for gaining organic traffic.