A decade ago, Amazon used to be a small online book retailer. Many years later, it has become one of the world’s largest retailers. Along with its success, Amazon launched its own affiliate program under the name Amazon Associates Program, which paved the way for entrepreneurs, small businesses, and local retailers to make money online from their websites or blogs. You simply have to sign up and be approved, and then you can put your Amazon affiliate links on your site; when a consumer purchases a product using one of your Amazon links, you will receive a commission.
Below are some ideas to help you maximize Amazon’s affiliate marketing for your small business.
Choose and focus on the right niche
In the affiliate marketing space, knowing and choosing the proper niche that you will use is crucial. When you focus on a specific niche, it is easier for your target market to find what they are looking for in your site.
For instance, if your website discusses the use of affiliate marketing in making money online, then it only makes sense that you should not be linking to physical products, such as gaming laptops. Otherwise, you are only misleading your site’s visitors and pushing away potential customers.
Produce quality content
As a small business, you don’t have the same kind of resources and budget that larger companies have, so you have to think of ways to situate your business on the same playing field as them without exhausting your funds. One great way to do that is to generate quality content on your site. Not only will this allow you to have better rankings on search engine results pages, but it will also increase the number of more people visiting your website and buying from you.
Post clickable product images
Did you know that many people have made a significant income from clickable product images on their websites? Yes, you read it right. You can actually make your product images clickable affiliate links. Most people usually click on the images when reading review articles, so you can leverage on this opportunity and send your readers to Amazon.
When a visitor clicks an image on your site, he will be directed to a product listing on Amazon, where he can purchase the said product. Hence, the more clicks that lead to Amazon, the more buyers you will have.
Aside from understanding the needs of your audience and a solid keyword research strategy, another aspect of creating quality content is to consider what your competitors are generating. Level up your game by producing original and valuable content.
Publish product review articles
Creating product review articles that is related to your chosen niche is one of the best ways to boost your click-through rates and increase your sales. But you can only reap these benefits if your product reviews are of high quality. Your ultimate goal when creating product reviews is to encourage your readers to base their purchase options and decisions on your article. This is why it is essential to always place the links to all of the products you have discussed in your review article so that they can easily learn more about the products during your review.
Successful websites such as best course journalreview.org consistently post trustworthy reviews about services and products in their chosen niche. People search for these reviews before making a decision, making them high-authority sites that many people rely on.
Place Amazon links within your articles
The same with your clickable images, another way to send your readers to Amazon is through in-content links. Of course, you can’t just put links whenever you want to in your content; rather, you have to write valuable and interesting content—enough that it will compel people to read your articles and, eventually, click on the links provided within your content.
Use long-tail keywords
Long-tail keywords have very low search volume. You may think that this is a bad idea, but it’s actually not. Sure, you may get less traffic per article or keyword, but long-tail keywords are actually a high-conversion type of keywords.
For instance, “best gaming headsets under $75” and “affordable gaming keyboard for hardcore gamers” are very specific keywords. People usually use these keywords to narrow down their search, and if you happen to use the same specific keywords in your site, your site will appear on the first page of the search engine results. It is easier for your target audience to find you when you are highly visible. In other words, long-tail keywords lead to higher conversion rates.
Apply these simple and easy-to-follow business ideas to boost your affiliate earnings on Amazon. With affiliate marketing, you can market your products better and increase your audience reach while earning some commissions on the sideline.