What are the Biggest Challenges That New Startups Face

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Launching a new startup is an exciting time, but it is also one that will be filled with stress and anxiety as there is so much work that needs to be done and you hear many stories of startups failing in the early days.

This is why it is important to be aware of a few of the main challenges that new startups face and whats steps you can come to overcome these challenges.

Cash Flow

The main reason that a startup fails is due to cash flow issues. You will need to start bringing in money to the business as fast as possible but this is a big challenge (more on this to come), which means that you need to keep costs as low as possible while still providing a high-quality product/service.

You also need to secure enough funding to keep you afloat in the early days, which could include Government-backed business loans which can help your small business to manage.

Attracting Customers

Leading on from this, it is also challenging to attract customers as a new business particularly in competitive industries.

The key is to start marketing your business as early as possible so that people are aware of your brand from day one. Additionally, it is important to find a gap in the market and have a USP so that you can differentiate yourself and stand out from the crowd.

This can be challenging but is possible through thorough market research into the industry, your competitors and your target customer. You should also take time to know your customers and their frequently asked questions. This way you’ll be able to create a bot that can automatically answer these types of inquiries. Make sure to maintain a person to personal communication by building a customer service team or seeking the help of top call centers in the Philippines.


It can be difficult to attract the right talent to a new business, particularly when the top talent can command much higher wages at a more established business. The key is to be thorough with your recruitment process, create a positive working atmosphere and environment and provide career development opportunities.

Additionally, it is a good idea to outsource areas of the business as this can be a smart way to keep costs down (as above).

Lack of Direction

With so much focus on creating the business and launching, it is common for startups to lose direction in the early stages particularly if there are inexperienced leaders and/or unforeseen obstacles to overcome.

This is why it is so important to have a detailed business plan in place complete with business objectives so that you have a blueprint to success and can stay on track at all times.

Social Media Scenario in Pandemic

These are the most common issues that a new startup faces and being aware of these will hopefully help you to overcome them and hit the ground running.

This post was last modified on December 7, 2021 6:15 PM

Categories: Guide